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About Lambda Hive

We build companies around operational problems worth solving.

Lambda Hive is a founder-led venture studio in Melbourne, Australia. We combine product architecture, operational design and commercial validation to turn selected problems into software-led companies.

A focused opportunity connected to product, operating and commercial workstreams

Our mandate

Start with the work. Build only when the evidence holds.

We begin inside the operation: the workflow, people, incentives and constraints behind a recurring problem. That gives us the context to distinguish a genuine opportunity from an isolated inconvenience.

Then we test the whole venture: who experiences the problem, who has reason to pay for change, what the product must do, how it can be delivered and whether the economics are credible.

Product architecture, operational design and commercial validation sit in one operating team. That keeps decisions connected and exposes weak assumptions before they become expensive.

Ventures remain private during formation. We do not publish names, counterparties, roadmaps, metrics or launch timing until disclosure is appropriate.

The operating approach

Small team. Explicit decisions. No hand-offs.

A compact team keeps responsibility close to the work. Every stage has a question to answer, evidence to gather and a decision to make.

01

Understand the operating reality

Observe constraints, incentives and existing behaviour before prescribing a product.

02

Make assumptions testable

Translate unknowns into tests, define decision thresholds and stop weak ideas early.

03

Build the whole venture

Develop product, operations, delivery and the market path as interdependent work.

04

Earn the next commitment

Increase investment only when the evidence and operating foundation justify it.

Founders

Two founders. Complementary responsibilities.

Alan Forbes and Alex Potts combine software architecture and product execution with digital delivery and commercial leadership. Both remain directly involved in venture decisions and delivery.

Alan Forbes

Alan Forbes

Co-Founder / Product & Architecture

Alan brings more than 20 years in software development and architecture, including building and scaling products in startup environments. He turns complex operational requirements into robust systems and leads product and technical architecture across the studio.

Alex Potts

Alex Potts

Co-Founder / Delivery & Commercial

Alex brings more than 10 years in digital solution development and delivery, leading cross-functional teams in high-growth environments. He leads delivery and commercial execution, with a focus on disciplined decisions, client outcomes and momentum.

Integrated leadership

Product, delivery and commercial decisions stay connected.

Both founders work from the same evidence, priorities and venture milestones. This reduces hand-offs, shortens feedback loops and keeps technical choices tied to operational and commercial outcomes.

Product and architecture leadership connected with delivery and commercial leadership through a shared studio operating spine

Work with us

See a persistent operating problem worth investigating?

Tell us what happens today, who it affects and why existing approaches fall short. Operators, domain partners and aligned investors are welcome to start the conversation.

Share an operating problem